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In the West Commerce is Still King As Social Media Make Shopping Moves

Silicon Valley has a better idea for social media: instead of liking baby photos, why aren't you shopping?

Yes, it's the e-commerce moment for social media companies like Facebook, Pinterest and Instagram, which we always knew would monetize our narcissistic clicking.
On Tuesday, Pinterest and Instagram both announced plans to introduce "Buy It" and "Shop Now" buttons, respectively, with the promise of convincing their millions of users to shift from browsing to shopping on the social networks.
These two services join Facebook and Twitter, both of which began testing similar shopping buttons last year.
Even Google is getting in on the trend, with one executive confirming last week that a "buy" button is coming in the not too distant future.

Google Sexes Up Car Ads On Mobile Search

Google is replacing its boring text-only search ads on mobile phones with flashy, gorgeously produced photo versions — likely for a price.

Bhanu Narasimhan, the product management director at Google AdWords, "Text ads are informative, but there's not much emotion there."

The eye-catching, overhauled visual ads, which are now available for cars like the Dodge Challenger, allow you to flip through photos, research product information and book reservations directly from the search screen—a major departure from the text ads that fade into the general noise of search results.

With Buyable Pins, Pinterest Lets You Buy Stuff Right in the App

Pinterest on Tuesday officially announced Buyable Pins, a button rolling out to iOS and Android users later this month that lets users buy products displayed on the social network's mobile app.

Tapping a Buyable Pin brings you to another screen with a "Buy It" button alongside the "Pin It" button.
Selecting "Buy It" brings you to an order screen where users can pay via credit card or Apple Pay.
Pinterest said there will be more than 2 million products available to purchase on the social network from retailers including Macy's, Neiman Marcus and Nordstrom once Buyable Pins rolls out later this month.

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